The packaging in these international versions differs slightly, as the HEXBUG logo is blue instead of its signature orange and grey appearance, but the products still retain their signature hexagonal packaging. Some products of HEXBUG have been sold abroad, such as in Japan by toymaker Bandai. that specializes in robotics built in a fashion similar to Erector Sets, and Rack Solutions, which is an engineering firm that specializes in information technology products. HEXBUG was designed to expand the company's presence in the retail toy market, as well as add to the experience created by VEX Robotics, a subsidiary brand of Innovation First International, Inc. HEXBUG was founded in 2007 in Greenville, Texas, by Innovation First International, Inc., a company that was founded in 1996 developing small-scale robotic products, mostly for FIRST Robotics Competition. The name 'HEXBUG' relates to the six-sided packaging it is sold in, rather than to its number of legs. The original Hexbugs are based on six-legged arthropods but now come in several different varieties.

First piloted in the US through RadioShack, HEXBUG is now sold in most major retail stores. HEXBUG uses many elements used in BEAM robotics. HEXBUG is a brand of infrared and automaton toys developed and distributed by Innovation First International.

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